Photos for the HubbleHQ Tube Adverts

In August 2022, I got to work with Hubble to create photos for their new tube campaign to show how companies would want to use the workspace in a world that’s increasingly adopting hybrid and flexible working.

I worked with Rick Hartley, Head of Design at Hubble to scope out some of the most beautiful and sought-after Co-Working spaces in London. There were so many to choose from but we had to narrow it down to just 6 Co-Working spaces in London, over a two-day recce.

I photographed three locations on day one and another three locations on day two, because we had done a recce previously, we knew exactly where we wanted to photograph the Hubble models, so it was a case of getting the camera set up and then working on making sure the space looked its best and the models looked engaged. Rick did a great job in art directing on the two-day photoshoot and it was brilliant to work with the Hubble staff and models.

The only challenging part was photographing around the residents who were working in each space. We chose our shoot times carefully, minimised the crew and photo equipment to create the least amount of disruption to those working there. All the office managers were really efficient and helpful and we had a lot of spaces that were closed off for a short time for us exclusively while we did the photoshoot!

The Co-Working spaces used:
Mindspace to showcase teams working together.
Uncommon to showcase beautiful spaces where people can work individually.
Second Home to showcase the office space for teams to work in.
Landmark to showcase an event space for team presentations.
XCHG to showcase a team working collaboratively in a meeting room. 

After the photoshoot

After the photoshoot, Rick worked with Minal, the Head of Marketing to select the photos and work on the design and messaging of each advert, once completed it was sent off to the printers.

For the months of September and October the Hubble adverts could be seen across the London tube network. Numerous times I sat on the tube looked up and saw one of the adverts, it was very exciting to see my work in print!

Adverts in the tube on the Elizabeth line and the Central line